Many summers ago, I found myself hooked to Robert Pirsig’s Zen & The Art of Motorcycle Maintenance (along with a sizable population of the world) and couldn't help but wonder how simple metaphysical truths could have a correlation with automobiles. And a few summers down the road, when I stepped...
To say that the marketing universe is a populated landscape might be like stating the obvious. But in today’s context, this assumes more relevance than ever. Back in the day, when organizations’ spend big budgets on direct marketing channels alone, vendors had only direct lists to worry about. The 21st...
Email Appending and List building processes can help companies get marketing lists that are complete and will serve their marketing needs. You might find this sentence shameless repeated in our previous, present and future blogs. And for good reason too. Let’s get around to the specifics then. In my previous...
Email is among the most powerful communication tools in the world today. Email communication constitutes a fast, easy and convenient way of conveying your message to every nook and cranny of the globe. As the cost is only a fraction of the other conventional or nonconventional communication channels, emails are...
Every blog we write here attempts to help companies incorporate a much needed structure towards implementing their email campaign strategy. And a good starting point would be to get familiar with a set of keywords and phrases. This would not just help one in understanding the essentials of the campaign...
There are bulk email lists and then some. In a sincere attempt to expand your reach, these may be the little guys you turn to with the firm hope that they bring you some amazing leads. Reality Check – It just does not happen. A bulk email list or an off...
A new marketing list is most prerequisite of a company for all its marketing initiatives. In order to explore newer avenues of lead generation and sales, a company has to have a continuous influx of newer and fresher data to their already existing database. To have a new marketing list,...
If you are not familiar with the term Email Append, it is a process that helps you communicate with a larger number of customers in your database through email marketing, even if you do not currently have their email address. Through email append an email address can be added to...
“Your business is in the list you have” – a maxim in a business world worth its absolute weight in gold. This statement does hold true in every imaginable business environment, ranging across functional areas. Marketing remains a prime driver for all business activity and the first measurable input device...
Adding missing Emails to you Marketing Database. Sounds quite simple, doesn’t it?. But don’t get the carried away by the exterior, for this process in reality is not quite not as simple as it appears. First things first. Ethical Email Appending does not permit email harvesting. Email harvesting is a...
