Custom List Building

Elevating Account-Based Marketing with Custom List Building

In the fast-paced world of marketing, there's a secret weapon that's shaking things up: account-based marketing (ABM). But here's the kicker—it's not just about casting a wide net; it's about laser-targeting your efforts on those high-value accounts that really matter. And that's where custom list building comes into play. Cracking the...

LinkedIn Industries

LinkedIn Industries to NAICS Mapping

LinkedIn has recently introduced changes in its Industry classification system. The new system is quite in-line with North American Industry Classification System referred to as NAICS classification system. This is a big relief for people who use Sales Navigator for prospecting. The new industry classification system is quite easy to...