Introduction:In the modern business landscape, data is an asset that drives decision-making, customer engagement, and overall growth. However, data quality is often a challenge, as databases can become cluttered with outdated, duplicate, or inaccurate information. Data cleansing and data appending are two strategies aimed at improving the quality of your...
In today’s market, email marketing plays a vital role in helping companies attain increased sales and better brand exposure. This in part explains the steady shift in focus from traditional marketing to online marketing for businesses across industry. Most businesses have ranked email marketing as the key activity in their...
Every company has various types of databases, yet in many cases, they are careless when it comes to updating and maintaining the data. In fact, even if there are some companies that are more organized with their efforts, they still miss and every missed email is actually a potentially missed...
A challenge for a lot of businessmen today is maintaining their databases in a manner that information is kept updated, useful, and correct. There’s no question regarding this task’s importance. There have been tons of cases where companies have lost prospects or leads because they lacked the right information. In...
To make an effective and successful direct marketing campaign, you should have a complete or an integrate consumer database. Nowadays, over eighty-seven percent of organizations in the United States have incomplete databases. Collected for years from some sources including telemarketing, website, direct mail, events, and promotions, etc. – database is...
[vc_row][vc_column][vc_column_text] How do you make your bare bones data look smart? It’s simple really. Toss it around a bit and watch it transform into something amazing. Well really wish it were that simple. But even if it weren’t that simple there are a few ways you can definitely toss your data...
[vc_row][vc_column][vc_column_text]In a world where your data decides on how successful you are, it is only pertinent to ask yourself how much of importance you are imparting to your data. Let’s take the example of your marketing data, the backbone of your strategy. Every campaign plan that you lay out is...
Not all Marketing Heads are wired the same. Some are proactive, some others strategic, many others formulaic. The marketing decisions of a company may often be guided by the inherent DNA of its Marketing leadership. So let me try and map this situation out to a space called list management. It...
The email that you appended cost you $0.50. The email that you didn't append cost you $50,000. Don’t even venture to calculate the negative ROI. It would depress the best of us marketers to work this math. But then the story of most companies, retold in a myriad ways, runs a...
Many summers ago, I found myself hooked to Robert Pirsig’s Zen & The Art of Motorcycle Maintenance (along with a sizable population of the world) and couldn't help but wonder how simple metaphysical truths could have a correlation with automobiles. And a few summers down the road, when I stepped...
