Data cleansing pertains to an integral process for a business’ marketing department. Companies have their internal databases of clients and prospects, and usually, they just leave these to gather dust even after the painstaking and careful process of acquiring data. Any data in your list is a monster that shape-shifts...
More than a few businesses out there are struggling to keep up with the sheer volume of data that can be collated about their clients. Phone numbers, mobile, email addresses, physical addresses; we are in a world of data, and quite a bit is superfluous and even more is just...
A lot of people think that email appending means that the attachments appended to the end of emails. But, that is not what it really means. Email appending is a kind of marketing method intended for building up customer email lists. Providers of email append services take the name lists and...
Emails have changed as the business patterns continue to evolve. Even if spam menace has clouted the email’s effectiveness, emails are still considered as the most effective marketing tool. Telephones and traditional postage are now considered as expensive direct marketing tools. Emails have become the multi-channel and global medium of...
There are bulk email lists and then some. In a sincere attempt to expand your reach, these may be the little guys you turn to with the firm hope that they bring you some amazing leads. Reality Check – It just does not happen. A bulk email list or an off...
It's Thanksgiving time, a time to be grateful just as much to our clients, leads and stakeholders as we are to our family and friends. And how better to express it than with a little note of appreciation. Now wouldn't it be quite a bummer to see your wonderful Thank...
Whoa! Where did we just go now. Tennis. Now wasn't that a good old American sport when Connors, Mcenroe, Sampras and Agassi ruled the roost at different phases. But why in the world are even talking tennis. Well let's just say that something just got me thinking, about how some...
Marketing, we know it has undergone a distinct shift in the last few years. Companies have been the biggest beneficiaries of this transition, due to the humongous drop in costs thanks to the evolution of new avenues in marketing. But while these opportunities have opened up possibilities for achieving more...
Much has been spoken about the importance of maintaining a qualified repository of marketing data. But the most important part of managing this data is to organize it according to certain important criteria – the key being industry segment. Industry segments are classified on the basis of SIC (Standard Industry...
All my blogs have focused on the processes of email appending or list building and the beneficial effects of these on a company’s ROI. The basic idea of email appending or Custom List building is to provide a full fledged marketing list with all the necessary contact information for the...
