It's Thanksgiving time, a time to be grateful just as much to our clients, leads and stakeholders as we are to our family and friends. And how better to express it than with a little note of appreciation. Now wouldn't it be quite a bummer to see your wonderful Thank...
How do you make your bare bones data look smart? It’s simple really. Toss it around a bit and watch it transform into something amazing. Well really wish it were that simple. But even if it weren’t that simple there are a few ways you can definitely toss your data...
I’m clearly not going to pit one with the other. There are countless apologists for either, but in this age and time, if you want to be counted as Downton Abbey aristocracy and still score big, turn the way of content. If you want to be a Happy Endings type pragmatist...
If you are an entrepreneur, you must have been told endless times about how you must make email appendage an integral part of your marketing strategy. You must have been told how you should plan the entire process from finding a reliable provider of the email append data to actually...
Whoa! Where did we just go now. Tennis. Now wasn't that a good old American sport when Connors, Mcenroe, Sampras and Agassi ruled the roost at different phases. But why in the world are even talking tennis. Well let's just say that something just got me thinking, about how some...
Marketing, we know it has undergone a distinct shift in the last few years. Companies have been the biggest beneficiaries of this transition, due to the humongous drop in costs thanks to the evolution of new avenues in marketing. But while these opportunities have opened up possibilities for achieving more...
Not all Marketing Heads are wired the same. Some are proactive, some others strategic, many others formulaic. The marketing decisions of a company may often be guided by the inherent DNA of its Marketing leadership. So let me try and map this situation out to a space called list management. It...
The email that you appended cost you $0.50. The email that you didn't append cost you $50,000. Don’t even venture to calculate the negative ROI. It would depress the best of us marketers to work this math. But then the story of most companies, retold in a myriad ways, runs a...
Email Appending is not just a mere business experimentation nowadays. It has become more of a necessity to a company's marketing initiatives and plans. Why has email appending become such a success in a company's business decisions? It’s because Email appending provides a much cheaper and faster alternative in exploring...
All my blogs have focused on the processes of email appending or list building and the beneficial effects of these on a company’s ROI. The basic idea of email appending or Custom List building is to provide a full fledged marketing list with all the necessary contact information for the...
