Many summers ago, I found myself hooked to Robert Pirsig’s Zen & The Art of Motorcycle Maintenance (along with a sizable population of the world) and couldn't help but wonder how simple metaphysical truths could have a correlation with automobiles. And a few summers down the road, when I stepped...
To say that the marketing universe is a populated landscape might be like stating the obvious. But in today’s context, this assumes more relevance than ever. Back in the day, when organizations’ spend big budgets on direct marketing channels alone, vendors had only direct lists to worry about. The 21st...
There are bulk email lists and then some. In a sincere attempt to expand your reach, these may be the little guys you turn to with the firm hope that they bring you some amazing leads. Reality Check – It just does not happen. A bulk email list or an off...
A new marketing list is most prerequisite of a company for all its marketing initiatives. In order to explore newer avenues of lead generation and sales, a company has to have a continuous influx of newer and fresher data to their already existing database. To have a new marketing list,...
Today most of the organizations maintain databases that aid in their routine processes and procedures. These databases are storehouses of information that can be used for a wide variety of organizational activity, maintaining their accuracy and validity acquires significant importance. Keeping a database clean results in more accurate and better...
Adding missing Emails to you Marketing Database. Sounds quite simple, doesn’t it?. But don’t get the carried away by the exterior, for this process in reality is not quite not as simple as it appears. First things first. Ethical Email Appending does not permit email harvesting. Email harvesting is a...
The IT industry is perhaps the most dynamic one in terms of prospecting and list generation. The industry thrives on quality prospect data generated through multiple channels including trade shows, conferences, webinars, physical and online advertising, database placements and lists. Take a good look at the last term used in...
More than often, small companies are left wondering about things they need to do to maximize their email marketing efficiencies. While it is universally accepted that email marketing is a totally effective and economical solution, a lot of questions lurk in the minds of marketing decision makers of various small...
