Author - David D

The Art of Writing an Email


Email is among the most powerful communication tools in the world today. Email communication constitutes a fast, easy and convenient way of conveying your message to every nook and cranny of the globe. As the cost is only a fraction of the other conventional or nonconventional communication channels, emails are...

Email Appending Vs Acquisition of New Contacts with Emails


If you are not familiar with the term Email Append, it is a process that helps you communicate with a larger number of customers in your database through email marketing, even if you do not currently have their email address. Through email append an email address can be added to...

Benefits of Data Cleansing from a Business Perspective


Data Cleansing is an essential process for a Marketing division of any business house. Companies maintain internal databases of prospects and clients, and more than often leave it that way after a careful and painstaking process of acquiring this data. The data that you have in your list is a...

E-Marketers – Gold Mine – Targeted List


In the days of online marketing and e-reach, the most simple and easy way to brand yourself is email appending. Just to refresh our patrons memory about email appending I am going down the memory lane to put forward a few lines. Email appending is a direct approach to reach your...

B2B Marketing Lists – Look Beyond the Frills


There are many companies operating in the list marketing universe. Forgive me for stating the obvious, but this statement is loaded with truth. There are indeed more 25,000 of us in the US competing for your attention with our services, offers and everything else. And there are a million plus...

Email Appending and the Impact of an Updated Database


I’m a sucker for Online Marketing Surveys and Charts. So when I did get to view the Internet Marketing Survey Report of Pew Research recently, I could not help but be elated at a few of the findings. To start with, I felt vindicated, albeit in a quiet way, to...

Enhancing Your RPE (Revenue Per Email) with Email Append


Much has been spoken about the right metrics to measure the success of your email campaigns. With the emergence of RPE as a key indicator, new studies are now revealing ways and means of shooting up this measure. While industry pores over relevant steps in campaign and post campaign stages...