I’m clearly not going to pit one with the other. There are countless apologists for either, but in this age and time, if you want to be counted as Downton Abbey aristocracy and still score big, turn the way of content. If you want to be a Happy Endings type pragmatist...
If you are an entrepreneur, you must have been told endless times about how you must make email appendage an integral part of your marketing strategy. You must have been told how you should plan the entire process from finding a reliable provider of the email append data to actually...
Whoa! Where did we just go now. Tennis. Now wasn't that a good old American sport when Connors, Mcenroe, Sampras and Agassi ruled the roost at different phases. But why in the world are even talking tennis. Well let's just say that something just got me thinking, about how some...
Marketing, we know it has undergone a distinct shift in the last few years. Companies have been the biggest beneficiaries of this transition, due to the humongous drop in costs thanks to the evolution of new avenues in marketing. But while these opportunities have opened up possibilities for achieving more...
Not all Marketing Heads are wired the same. Some are proactive, some others strategic, many others formulaic. The marketing decisions of a company may often be guided by the inherent DNA of its Marketing leadership. So let me try and map this situation out to a space called list management. It...
The email that you appended cost you $0.50. The email that you didn't append cost you $50,000. Don’t even venture to calculate the negative ROI. It would depress the best of us marketers to work this math. But then the story of most companies, retold in a myriad ways, runs a...
Building your internal database and appending emails to them may seem like mutually inclusive processes but they are in fact two equally relevant and hugely connected processes that work towards the same goal. Both these processes form the backbone for the online pre-sales activity of the company. From prospecting to...
Email Appending is not just a mere business experimentation nowadays. It has become more of a necessity to a company's marketing initiatives and plans. Why has email appending become such a success in a company's business decisions? It’s because Email appending provides a much cheaper and faster alternative in exploring...
Much has been spoken about the importance of maintaining a qualified repository of marketing data. But the most important part of managing this data is to organize it according to certain important criteria – the key being industry segment. Industry segments are classified on the basis of SIC (Standard Industry...
All my blogs have focused on the processes of email appending or list building and the beneficial effects of these on a company’s ROI. The basic idea of email appending or Custom List building is to provide a full fledged marketing list with all the necessary contact information for the...
