There are many companies operating in the list marketing universe. Forgive me for stating the obvious, but this statement is loaded with truth. There are indeed more 25,000 of us in the US competing for your attention with our services, offers and everything else. And there are a million plus...
I’m a sucker for Online Marketing Surveys and Charts. So when I did get to view the Internet Marketing Survey Report of Pew Research recently, I could not help but be elated at a few of the findings. To start with, I felt vindicated, albeit in a quiet way, to...
Much has been spoken about the right metrics to measure the success of your email campaigns. With the emergence of RPE as a key indicator, new studies are now revealing ways and means of shooting up this measure. While industry pores over relevant steps in campaign and post campaign stages...
