For any company prospect database is the backbone of its marketing efforts. We have to understand how the companies maintain this data. Time to time, the incomplete prospect information that is stored in the company’s repository is left unattended, thus prohibiting the possibility of converting the prospect into a client. It...
Technology companies lead the way in innovating on their marketing approaches. The industry is quite vibrant, with companies across the globe offering consumer centric and business focused cutting edge solutions. The global nature of the business makes companies look for continuous marketing solutions for prospect generation. Direct response campaigns through...
The IT industry is perhaps the most dynamic one in terms of prospecting and list generation. The industry thrives on quality prospect data generated through multiple channels including trade shows, conferences, webinars, physical and online advertising, database placements and lists. Take a good look at the last term used in...
More than often, small companies are left wondering about things they need to do to maximize their email marketing efficiencies. While it is universally accepted that email marketing is a totally effective and economical solution, a lot of questions lurk in the minds of marketing decision makers of various small...
I’m a sucker for Online Marketing Surveys and Charts. So when I did get to view the Internet Marketing Survey Report of Pew Research recently, I could not help but be elated at a few of the findings. To start with, I felt vindicated, albeit in a quiet way, to...
Much has been spoken about the right metrics to measure the success of your email campaigns. With the emergence of RPE as a key indicator, new studies are now revealing ways and means of shooting up this measure. While industry pores over relevant steps in campaign and post campaign stages...
There are some critical decisions that marketing decision makers are faced with, to manage their lead generation initiatives. To start with, one question that the Marketers may have to address would be the cleansing of internal data and the acquisition of new data. This decision is based on some critical...
