Author - David D

Email Appending and the Impact of an Updated Database

Posted By Category: Email AppendPost Date: September 9, 2011

I’m a sucker for Online Marketing Surveys and Charts. So when I did get to view the Internet Marketing Survey Report of Pew Research recently, I could not help but be elated at a few of the findings. To start with, I felt vindicated, albeit in a quiet way, to...

Enhancing Your RPE (Revenue Per Email) with Email Append

Posted By Category: Email AppendPost Date: August 23, 2011

Much has been spoken about the right metrics to measure the success of your email campaigns. With the emergence of RPE as a key indicator, new studies are now revealing ways and means of shooting up this measure. While industry pores over relevant steps in campaign and post campaign stages...