Blog

Why Email Appending Helps you get more Success!


There are bulk email lists and then some. In a sincere attempt to expand your reach, these may be the little guys you turn to with the firm hope that they bring you some amazing leads. Reality Check – It just does not happen. A bulk email list or an off...

Have A Bounce Free Thanksgiving


It's Thanksgiving time, a time to be grateful just as much to our clients, leads and stakeholders as we are to our family and friends. And how better to express it than with a little note of appreciation. Now wouldn't it be quite a bummer to see your wonderful Thank...

Smarter Data with Email Append


How do you make your bare bones data look smart? It’s simple really. Toss it around a bit and watch it transform into something amazing. Well really wish it were that simple. But even if it weren’t that simple there are a few ways you can definitely toss your data...

Data Append – The Complete Direct Marketing Solution


In a world where your data decides on how successful you are, it is only pertinent to ask yourself how much of importance you are imparting to your data. Let’s take the example of your marketing data, the backbone of your strategy. Every campaign plan that you lay out is...

Email or Content Marketing – The Social Class Equation


I’m clearly not going to pit one with the other. There are countless apologists for either, but in this age and time, if you want to be counted as Downton Abbey aristocracy and still score big, turn the way of content. If you want to be a Happy Endings type pragmatist...

Why your Business needs Email Appending?


If you are an entrepreneur, you must have been told endless times about how you must make email appendage an integral part of your marketing strategy. You must have been told how you should plan the entire process from finding a reliable provider of the email append data to actually...

Why Roger Federer May Never Win Another Wimbledon (But the business world will continue to append emails)


Whoa! Where did we just go now. Tennis. Now wasn't that a good old American sport when Connors, Mcenroe, Sampras and Agassi ruled the roost at different phases. But why in the world are even talking tennis. Well let's just say that something just got me thinking, about how some...

Email Appending Process for Beginners – Opt In and Opt Out


Marketing, we know it has undergone a distinct shift in the last few years. Companies have been the biggest beneficiaries of this transition, due to the humongous drop in costs thanks to the evolution of new avenues in marketing. But while these opportunities have opened up possibilities for achieving more...

Email Appending in the Digital Marketing Universe


Not all Marketing Heads are wired the same. Some are proactive, some others strategic, many others formulaic. The marketing decisions of a company may often be guided by the inherent DNA of its Marketing leadership. So let me try and map this situation out to a space called list management. It...

What The Email You Didn’t Append Cost You


The email that you appended cost you $0.50. The email that you didn't append cost you $50,000. Don’t even venture to calculate the negative ROI. It would depress the best of us marketers to work this math. But then the story of most companies, retold in a myriad ways, runs a...