Every blog we write here attempts to help companies incorporate a much needed structure towards implementing their email campaign strategy. And a good starting point would be to get familiar with a set of keywords and phrases. This would not just help one in understanding the essentials of the campaign...
Let the obvious be stated for starters; Online Marketing is now an integral part of most companies’ marketing strategy. As mentioned in my previous blogs, all components of online marketing provides for fast, secure and highly cost-effective ways of interactive communication. With increased focus being currently accorded to tracking, measurement...
“Your business is in the list you have” – a maxim in a business world worth its absolute weight in gold. This statement does hold true in every imaginable business environment, ranging across functional areas. Marketing remains a prime driver for all business activity and the first measurable input device...
Much has been spoken about the need for targeting, in building prospect lists for your marketing purposes. The typical targeting for lists is on the basis of criteria like Industry, Title and Location. These are the most essential variables that help companies get a well-defined output list. Beyond the realm...
For any company prospect database is the backbone of its marketing efforts. We have to understand how the companies maintain this data. Time to time, the incomplete prospect information that is stored in the company’s repository is left unattended, thus prohibiting the possibility of converting the prospect into a client. It...
Technology companies lead the way in innovating on their marketing approaches. The industry is quite vibrant, with companies across the globe offering consumer centric and business focused cutting edge solutions. The global nature of the business makes companies look for continuous marketing solutions for prospect generation. Direct response campaigns through...
There are some critical decisions that marketing decision makers are faced with, to manage their lead generation initiatives. To start with, one question that the Marketers may have to address would be the cleansing of internal data and the acquisition of new data. This decision is based on some critical...
