Business - AppendSolutions®

Elevating Account-Based Marketing with Custom List Building

In the fast-paced world of marketing, there's a secret weapon that's shaking things up: account-based marketing (ABM). But here's the kicker—it's not just about casting a wide net; it's about laser-targeting your efforts on those high-value accounts that really matter. And that's where custom list building comes into play. Cracking the...

LinkedIn Industries to NAICS Mapping

Posted By David DCategory: Business, Custom List Building, Data Append, Data Cleansing & Validation, Email Append

LinkedIn has recently introduced changes in its Industry classification system. The new system is quite in-line with North American Industry Classification System referred to as NAICS classification system. This is a big relief for people who use Sales Navigator for prospecting. The new industry classification system is quite easy to...