Client
A UK‑headquartered multinational manufacturer specializing in particle analysis and rheological instrumentation for industrial and scientific applications. The company serves manufacturers and laboratories worldwide and operates additional manufacturing sites in the United States.
Challenge
The client maintained a large, global database of existing customers and users, but much of the contact information—especially email addresses—was outdated. This hindered their ability to communicate product updates, new releases, and service information to key industrial customers and partners.
Objectives
- Cleanse and update a worldwide customer database of approximately 250,000+ records.
- Verify existing email addresses, replace invalid ones, and append emails where missing.
- Complete the list hygiene project within ten months to align with upcoming product launches and campaigns.
Solution
- Used an in-house database hygiene process to verify and update contact data across all regions.
- Systematically validated existing emails, removed invalid or obsolete addresses, and appended new emails where possible.
- Focused on contacts in manufacturing, quality, R&D, and operations to ensure relevance for industrial communications.
- From the initial 250,000+ records, delivered over 150,000+ verified, up-to-date email addresses.
Execution Highlights
- Executed the project in phases by region and segment to minimize operational disruption.
- Applied consistent matching and verification logic across markets, including Europe, North America, and key industrial regions.
- Provided structured, import-ready files enabling the client to refresh its CRM and marketing systems quickly.
Results
- The client increased its effective reach by approximately 60% to existing customers and users, particularly in core manufacturing and laboratory segments.
- Product launch communications and technical update emails could now reach a substantially larger portion of the installed base.
- The improved coverage contributed to higher engagement with new product announcements and technical content, supporting cross-sell and upgrade programs.
Present Scenario
The client is currently running a follow-on engagement to append email addresses for an additional 100,000 contacts in phases, with completion targeted by the end of the current year, ensuring their global industrial customer base remains accurate and communicable.
