Client
A global industrial manufacturing enterprise with operations across North America, Europe, APAC, and LATAM, serving a wide range of B2B customers in manufacturing, distribution, and industrial services.
Challenge
The client needed a dependable way to identify relevant decision-makers across multiple regions and business units but faced fragmented and inconsistent data.
Different regions used different standards for data capture, making it hard to run coordinated, region-specific campaigns, refresh the database at scale, or segment by industry, function, and geography.
Objectives
- Build highly targeted marketing lists for multiple business units and regions.
- Segment contacts by industry vertical, job function, seniority, and geography to support complex global campaigns.
- Maintain low bounce rates and consistent data quality over time through ongoing expansion and refresh cycles.
Solution
- Designed and delivered custom global marketing lists aligned with precise targeting criteria for each region and business unit.
- Segmented contacts by industry (e.g., automotive, aerospace, general manufacturing), function (operations, maintenance, procurement, engineering), seniority, and geography.
- Appended and verified business email addresses, applying quality checks to keep bounce rates low and maintain deliverability.
- Established structured quarterly refresh cycles to expand and update the database, adapting targeting as the client entered new markets and verticals.
Execution Highlights
- Supported 10+ years of continuous engagement, covering global outreach across North America, EMEA, APAC, and LATAM.
- Delivered recurring list builds and enhancement projects timed to align with product launches, regional campaigns, and new market entries.
- Evolved targeting logic over time as the client’s go-to-market strategy shifted toward more specialized verticals and roles.
Results
- Enabled sustained global campaign scalability by providing a steady pipeline of targeted contacts across regions.
- Improved outreach efficiency as marketing teams could build region- and vertical-specific campaigns on top of a consistent, trusted contact foundation.
- Provided a reliable, updated contact database that became a strategic asset underpinning the client’s global industrial marketing programs.
