Client
A leading provider of employee assessment solutions that help organizations match employees to roles, support effective management, and improve workforce productivity. Since the early 1990s, the company has offered a broad portfolio of occupational assessments covering hiring, training, coaching, and leadership development.
Challenge
To expand its presence within HR and talent functions while keeping acquisition costs under control, the client needed to communicate more efficiently with both prospective and current customers. However, their internal database lacked email addresses for the majority of the 50,000+ contacts they wanted to reach, limiting their ability to scale digital campaigns.
Objectives
- Append business email addresses for over 50,000 prospective and existing contacts in the HR ecosystem.
- Deliver structured outputs in batch files over a one-year period to align with the client’s content and campaign cadence.
- Achieve a strong success rate while preserving list quality for ongoing HR-focused campaigns.
Solution
- Implemented a structured email append program using proprietary match methodologies to enrich batch files over the agreed timeline.
- Focused on HR, talent, and leadership stakeholders within organizations most likely to use assessment tools.
- Provided clean, standardized outputs suitable for immediate import into marketing automation and CRM systems.
- Achieved a final success rate of approximately 65%, appending valid email addresses to roughly two-thirds of the 50,000+ records.
Execution Highlights
- Delivered files in batches to allow the client to begin using enriched segments even while the overall project was still in progress.
- Ensured consistency in formatting and validation, allowing the client’s operations team to automate much of the import and segmentation work.
- Maintained a focus on business, non-generic email addresses to support personalized outreach.
Results
- The client dramatically increased its digital reach into HR and talent audiences without the cost of broad media or traditional advertising.
- Visibility for core assessment products improved across campaigns featuring thought leadership, product education, and demo offers.
- The enhanced reach supported pipeline growth and revenue from new and existing HR customers at a lower cost per contact than alternative channels.
